Trout & Partners

GLOBAL LEADERS IN
STRATEGIC POSITIONING

Trout & Partners is one of the most prestigious strategic consulting firms with headquarters in Old Greenwich, Connecticut, USA and offices in 20 countries.

Jack Trout

POSITIONING: THE BATTLE FOR YOUR MIND

1981
THE NEW POSITIONING

1996
REPOSITIONING: MARKETING IN AN ERA OF COMPETITION, CHANGE AND CRISIS

2010

CONSULTING

Trout & Partners has done “Positioning strategy” for companies all over the world from caskets to computers and everything in between.